One of my favorite gifts from law school: knowing when it is time to bend the rules.
This weekend, I went on a weekend vacation. I dragged no computer along with me. While I had a cell phone, I vowed only to take pictures with it. This was a planned vacation, long before altMBA flashed onto the scene, and thinking back to my last vacation, which happened in 2014…I was long overdue for an unplug. *(See below if you want to know where I went.)
I’m not making excuses. I’m just trying to state why I deviated from Project 6, as we were to work in our teams. In fairness to my team, I did warn them as far back as Monday this previous week that I was going to be off the grid for this weekend and project 6, so if they wanted me to do anything to help before I left, let me know. I did help a bit with possible personas and researching audience sizes, but candidly – I was a terrible teammate on P6.
Now, the dilemma becomes:
1. Do I turn nothing in?
2. Do I turn something in from my team? Or…
3. Do I turn in something of my own?
I can’t choose #1. After all, I’m an educator. Nor can I really choose #2 either, as I didn’t do the work, and that is probably even more heinous that #1–both as a student and as an educator. So, below you’ll see that I’ve chosen option #3 – to go it alone, and share with you my idea for project 6.
And, because I had this entire campaign ready to post on altMBA’s site and it lost over half of it, I’m going to re-type it and post it here instead and link it over to the WP site.
So, the persona that I’m targeting for my campaign is: the lost smashed center between the crunchy thick ends of the generational cookie–millennials and their baby boomer parents. The lost generation. Yes, I’m talking about Generation X.
We were born between 1961 – 1981, and there are about 41 million of us in the US. But, writers never really write about us much, and although we are generally ignored in the media, we’re now taking power from the retiring baby boomers, so we actually are in a position to start creating some positive change when it comes to reducing CO2 emissions.
I’m also Gen X. And one thing I loved growing up was my music. I loved and still love all the 80s bands!
Thus, my campaign, COU2:
So, the biggest conspirator in global climate change is CO2, or Carbon Dioxide. The biggest band ever to land in the 1980s was, arguably, U2. But this could be bigger than merely just bringing back U2. We could, through this campaign, bring back a LOT of 1980s bands and cover what needs to happen to reduce carbon emissions. Said another way, through bringing back 1980s artists, they help take out the “U” in Carbon Dioxide emissions. Take the U out of CO2: To wit:
Bands we could have on commercials for this campaign:
U2 – <cue “In the Name of Love” – could discuss or even spoof their recent mess up of automatically downloading their album to all of iTunes, by just stating they were trying to reduce carbon emissions from everyone rushing to the store to buy their physical CD.
Simple Minds – <cue “Don’t You Forget About Me” – and make the star of this commercial the Planet Earth. Show how we are destroying the planet, and what to do about fixing climate change.
Prince – <cue “Purple Rain,” and discuss acid rain instead.
Dead or Alive – <cue “You Spin Me Round,” and feature Earth again, and state that it might stop spinning if we don’t reduce our carbon emissions and save it.
George Michael – <cue “Faith,” and/or
Journey – <cue “Don’t Stop Belevin’,” – and have both George and Journey’s commercial feature REAL Generation Xers doing positive things to reduce carbon emissions in their communities. Whether that is changing law or policy, to just starting a community recycling program, anything to take the U out of CO2 would be great.
Messages for this campaign: reduce eating red meat, put energy efficiencies into houses (like solar panels and water gutter capture, if legal), reduce driving, increase walking and bicycling, and reduce/reuse/recycle campaigns. Although Gen X is and will probably always be skeptical, they do through this campy nostalgic return to their glory days could capture spirit and begin changing their carbon emissions.
Why wouldn’t this work? Well, time and money, as always. Getting these 80s icons back would be a challenge. On the other hand, didn’t they already do this once with “We are the World?”
How would we measure how this works? Well, policy changes for climate and environmental impact by Gen X leaders could be something we view to see if there’s an impact. Reducing overall state carbon emissions would be great. There are many other ways we could measure impact here. However, Geico has used this campy 1980s nostalgic strategy for many of their commercials, and as a Gen X person myself, they do get my attention.
That’s it. No fancy weebly site on this, or slide deck. Just one animated gif (which, admittedly is my first ever…that should count for something). And to my team: I am sorry I bailed on you! But, I thank you for giving me the time away that I needed to unplug.
*I went to Charleston, SC. I do have some photos on my instagram feed. However, I was struck by how tacky the mass media was being at the actual church where the incident occurred, especially while people were grieving and having funerals there this weekend. However, I do have to say that the Charlestonians handled themselves with the utmost grace under pressure. They even seemed positive and hopeful, despite their setbacks this past few weeks. I think if we all could be as classy as they have been, we’d definitely have a better world right now.