I haven’t been reading too much lately, other than law school outlines…so I thought I’d take a break and talk about a book I’m re-listening to right now in the car: Good to Great, a classic by Jim Collins.
Here’s what’s disturbing me about it: I still haven’t heard about any level 5 WOMEN leaders. And, through my own research, I think it is because I’m starting to learn something that might just be revolutionary in my own research in my next book, which is this: women and men go about entrepreneurship for V-E-R-Y different reasons. What are those? Well, you’ll just have to read my next book to see! (Hey, I have to do SOME self-promotion here..!)
Furthermore, I think the old way of doing business–pure profit maximization – is dying on the vine. We’ve seen that this isn’t the solution to the future of business. I think the future of business HAS to look toward profit, but not at all costs. There are things like sustainability, the community aspect of business, and environmental impacts of business that we no longer can ignore relative to profit maximization. It is simply not sustainable anymore to look at profits as the sole driver of a “successful” company.
This time of year, I always love to watch the movie, It’s a Wonderful Life, which honestly is a great holiday story about appreciating what we each have; however, there is also a very powerful story in it about business as well. The Bailey Building and Loan wasn’t about pure profit; that was Potter’s job. Instead, it was about creating a sustainable community, and a community where one was invested in others. I think the George Baileys of the world are the future of business.
As for Mr. Collins, I agree with him that the Hedgehog intersection is almost right–you have to be passionate about what you do, figure out what you can do better than anyone else in the world…but as for the economic piece, it’s not just about the highest dollar. But that’s just my opinion. I think there has to be an element of values in there too, and I don’t really see that captured fully in the Hedgehog concept.
Stay tuned…because I think business is changing right before our eyes!