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Archive for February, 2018

#SMDames Turns 5

Sunday, February 25th, 2018

Screen Shot 2018-02-24 at 6.57.11 PMEXCITING NEWS!

This year, in 2018, the #SMDames franchise turns 5. If this event series was a kid, it would be a wiry headed spitfire of a child. But, instead, it’s a conference series that gets amazing women in social media together to share their stories and teach other women how to spread their own through channels online.

Social media is getting bashed a lot these days, but considering large brands have over 250 digital experiences to manage now, social is only going to get bigger and more varied – it’s not going away.

So, ladies, mark your calendars and get ready to join the 5th birthday party with us this year on 8/3/18 in Indy!

I have to change to stay the same.

Sunday, February 25th, 2018

Screen Shot 2018-02-25 at 10.01.17 AMWillem de Kooning said this.

And I love this piece on CBS Sunday Morning about the #1 restaurant in the world, Eleven Madison Park, which, when named #1 restaurant in the world, decided to shut its doors, melt everything down, and start over again–at its height of success.

Last night, I shredded my LinkedIn profile, and decided to start over again. This time, focused on my #1 strength – being futuristic. It doesn’t really have my day jobs on it anymore. Instead, I wanted to focus on the future of several topics that I follow, study and research.

After all, we have to change.

A No Today…

Wednesday, February 21st, 2018

Screen Shot 2018-02-21 at 6.01.34 PM…means a no today. Tomorrow? All bets are off.

And trust me on this – for those who really want to do big things, try new things, and go for it – they’re going to face a lot of failure. Tons. Like, exponentially more than the average person.

I’ve been rejected more times than I have fingers in the past week on various fronts. But I just get up, shake it off, and realize that I’m that closer to a win…a yes…a proceed.

If you want to avoid Nos and failures – don’t try. Don’t stick your neck out.

And enjoy your boring, safe life.

Answers from the Unicorn Helpdesk – 2/18/18

Sunday, February 18th, 2018

unicornMore questions – with more answers this week. Here we go!

Q: How do you transition to a full-time writing job?

A: You don’t really, overnight. Being a full-time writer does not necessarily translate into full-time pay.* I’ve been writing for decades now, and I’m still not making a huge income from writing. Now, JK Rowling and EL James do – but they are the exceptions. You can see yesterday’s post on fallacies on book publishing. The exceptions may lie in grant writing and medical writing – but other than that, you’d be best to consider writing a side hustle, then grow it over time.

Q: How do you find great podcast guests?

Keep your mind, eyes open and ears open. Seriously – there’s so much going on in the world that if you keep up with everything going on in your field, you’ll never run out of interesting topics and speakers. My problem isn’t finding speakers and topics, it’s time. Podcasts upcoming: include part 2 of our design thinking in pharmacy episode with a design thinker, more on our brand new Digital Communication, Leadership & Entrepreneurship APPE rotation with the Pharmacy Podcast, and so much more.

How do you transition out of a day job after 30 years at one company into retirement?

Of all the unicorn help desk questions of late, I find this one the most interesting. With 10,000 baby boomers now retiring every day, and several very lucky Gen Xers, coupled with us all living longer, this is a great question. I’m interested to hear what you think on this one – tweet your ideas to me @ErinLAlbert over at Twitter with the hashtag #RetireRight.

What is the hottest trend in social media?

Live video streaming. I’m just trying to figure out if the reach is better at Facebook Live, or Youtube right now. (Although, once recorded, Facebook alleges that video is indexed on Google.)

What’s your favorite new app?

I’m trying to figure out Radish.

What’s the biggest thing you accomplished this week?

Thanks for asking! I finished my next book, Single Women Entrepreneurs: 5 Years Later. It’s a year overdue, honestly. But, a part of me thinks it was delayed for a reason. What reason? I’m not quite sure just yet. But, I’m moving forward with the launch. So, if you know anyone who wants to talk more about women entrepreneurs, and why single women entrepreneurs start more businesses, I’d welcome the chat.

*Full-time pay is a relative and subjective amount, of course. I’ve only made 5-figures with my writing career thus far per year.

8 Biggest Fallacies in Book Publishing

Saturday, February 17th, 2018

Screen Shot 2018-02-17 at 10.46.45 AM

I write and publish books. But that doesn’t mean that I’m special. It just means that I’m lucky enough to spread the word on my writing and try to bring people with me on my learning and writing journeys.

While we’re at it, here are some huge fallacies I’ve discovered in penning my 13 books now over the past decade and navigating myself through the world of publishing. Just about to keep it real with you all.


8 Big Fallacies in Book Publishing:

  1. Writing and publishing a book will make you rich. Uhm, no. Sorry. Unless you’re one of the ultra rare (JK Rowling or EL James, as two quick examples), you’re not going to get rich in book publishing. Even the greats take decades and write dozens of books before they can make a living off of their writings and royalties. If you have a fantasy that you’ll quit your day job and just automatically replace the income overnight with book royalties, think again. It no longer works that way.
  2. Writing and publishing a book will make you famous. Again, nope. This is not the case. You may have 5 seconds of fame if you write about a hot topic in the press at some random point in time. But, you’re not going to be an overnight superstar just by writing one book.
  3. You don’t have to sell your book if you get picked up by a traditional publisher. This one is completely and utterly wrong. In fact, many ‘traditional’ book publishers now are more interested in the size of your tribe to sell a book, rather than the content of the book itself. The only one and the best one to market and sell your book is Y-O-U as the author. No one else cares as much about your stuff as you do, period.
  4. After publishing your book, you’ll make a bunch of money off of speaking and consulting gigs with little to no effort. Again, wrong. While yes, you do get invited to more speaking gigs and talk about your book–many places will not pay you big bucks out of the gate to keynote for their conferences. Maybe you’ll get lucky and get travel & expenses. But, if you think you’re going to publish a book overnight and then start demanding a $100K honorarium to speak per talk, you’re delusional. The writers who command this type of honorarium either were famous in an arena outside of book publishing prior to writing and publishing their book, and/or hustled their way to big bucks for speaking. It doesn’t happen overnight.
  5. Because you’re so rich and famous from book publishing, you can and often do give away free advice. Well, maybe if you’re Bill Gates or Warren Buffett. But, both of them know what I also know–that time is the most precious asset of all. And time is money. That’s why they both say “No” a. Lot. I rarely, if ever, give away free advice any more as a consultant for this reason. That, and people don’t seem to value free advice. A subset does, however, value strong advice–and is willing to pay for it.
  6. The easiest books to write and publish are children’s books; anyone can write a children’s book. False. I just had a conversation with a fellow writer about this one this week (who also happened to write both children’s books and adult titles). Children’s books are by far the HARDEST books to write well–for a myriad of reasons. You can listen to an upcoming podcast episode I have coming up on the Pharmacy Podcast/Pharming Your Career about this very topic in the next month or so – watch for it.
  7. Once you’ve written a few self-published books, you’ll find a traditional publishing route, an agent, and you’ll start making great money. Oops – wrong, again. In fact, the more I write and publish, the more I realize that I need fewer, not more people between me and my superfan readers. I want to be able to know who purchases my books, and how I can better serve them. When publishers and Amazon hide that information from me as an author, I can’t connect with my fans and readers, which is a huge detriment to better serving them in the future. Thus, it’s really important for me to have a direct line to my fans and readers.
  8. Everyone has at least one book in them. This one, I actually do believe. However, where the men get separated from the boys occurs when the book actually gets written and published. If I had a nickel for every time some aspiring author came up to me and asked me how to write a book, and then never acted upon the advice (which is generally – sit down, and write it), I shake my head and realize I could be picking up another nickel. Writing and book publishing isn’t something that requires a high IQ. It instead requires perseverance, determination, grit, and a little stubbornness. People who write and publish books are brave and hard workers. They’re okay with working through and despite the universe telling them they CANNOT do something, and instead just doing it. They show up, they do the work, and they see the project through to the end. My latest book is a case on this as well – it’s a year late, but this weekend, I approved the final galley. It’s late…but it’s done.

There. I hope this helps demystify the halo around book publishing. If you know an author out there who is cranking out books and trying to make the world a better place through their writing, congratulate them on their work, support them by honoring and paying them for their time, buy their books, and give them reviews at Goodreads and Amazon. Because, for all the reasons I list above, they’re not getting all the glory that you think.

A Valentine

Wednesday, February 14th, 2018

Happy Valentine’s Day, all.

(Although I’ve admitted here on more than one occasion that I’m not the biggest fan of the day.)

I’d really love it, however, if everyone could stop the shootings and madness, particularly in schools.

The part I do like about this day is that it’s supposed to be about love.

Not hate.

My valentine is going to Broward County this year, too.

FAQs from the Unicorn Helpdesk

Sunday, February 11th, 2018

unicornI’m officially now part of the Unicorn HelpdeskTM.

Pray tell, what is the Unicorn Helpdesk?

Well, we help with assorted questions and queries that come across our desk from time to time.

Here are a few of the latest.

1. What Podcast Host would you recommend?


2. What are you reading right now?

I’m finishing Dan Pink’s new book, When.

3. How can you help me take my pharmacy career to the next level?

Well, I used to offer some masterminds on this in the past, but they take a lot of time, and I can’t always sit at the desk awaiting coaching sessions–it’s hard to be on demand in the real world. So, the solution was to come up with an online course with one on one live coaching built in as a feature of the course. The course is called 57 Cool Jobs for Pharmacists.  All my new online courses are here.

Another option for rising P4 pharmacy majors and even adults in the real world is here.

4. What class(es) do you recommend for publishing and writing? Do you offer a class on publishing and writing?

I don’t offer one, but I recommend this one. (Full disclosure: I took it and I know it’s solid.)

5. Can we talk for 15 minutes about __(insert topic here)___? 

Yes! We can. Just pay online here (scroll down to the coaching section) and then we can get a 15 minute Skype session set up for you.

6. How are you using Anchor?

I use Anchor for occasional updates on what I’m up to on Fridays for the weekend and the weeks ahead. Think of it as mini-podcasting.


8 Ways to Work Together in 2018

Sunday, February 11th, 2018

Screen Shot 2018-02-11 at 1.55.37 PMAs we all plot and plan our 2018s, I wanted to reach out and update a list of ways that we can work together in 2018. Not only because I like to be organized, but after mind mapping the best hits of my 2017, I realized that collaborations in ’17 were some of my favorite things, and I therefore want to expand this mojo into ’18 and beyond. Here’s a list of some of my tribes and work.

(And thanks, BTW, to name just a few of my collaborators in 2017: Valita Fredland on big data and privacy, Dr. David Borst on mentoring women, Todd Eury on the Pharmacy Podcast Network, George Zorich on his Pharmacy Entrepreneurs book, and of course, our former fellow Dr. Lauren Steinbach during her fellowship wrap up. In addition, orgs that I partnered with, thanks: Wharton Reimagine Education Awards, Indy Big Data, HIMSS, SXSW, ASPL, Cardinal Health, and HBA Indiana.)

So, here’s how I can play in the sandbox with the universe:

1. Pharming Your Career Podcast - Pharmacy Podcast Network – Here’s a sampling of my past two years’ work as a podcast co-host, but moving forward in 2018, I’ll have my very own channel on the network to focus on the following domains:

  • a. career development in pharmacy/healthcare,
  • b. innovation/entrepreneurship,
  • c. HIT and informatics,
  • d. STEM
  • e. women’s issues (like gender parity in healthcare leadership) and
  • f. more.

We are working on our rate card for mid roll sponsorships, one episode, miniseries, and at meetings and conventions for 2018 – hit me up if you’d like to learn more and reference “Pharming Your Career.”

If you’re a pharmacy major or a practicing pharmacist and want to learn more about new media and podcasting, of course you can apply to this.

2. Books - So, my next massive book launch is Single Women Entrepreneurs: 5 Years Later. This book will be out 1Q18, and is available for presale now at a sig discount. Also, I’d LOVE to share the stories of the incredible women in this book in media (podcasts, TV, radio, and any other channels), and started to share some of their massive value bombs online in quotes digitally. If you run a podcast or show that works with entrepreneurs, women entrepreneurs or supports singletons, let’s talk – I’d love to share more with you and your tribes! (#STEMPrincess4 will be coming, but later in the year.)

3. Sponsored written targeted info – We’ve got a pretty massive following at the pharmacy podcast (67K listeners and counting) – but in addition, I’ve got about 75K in my personal rolodex too – and those tribes are segregated between entrepreneurs, pharmacists, healthcare executives and others in STEM. I’ll also be writing for Pharmacy Times/Pharmacy Careers again next year, so if there’s a career development topic you’d like addressed, – just say the word!

4. Online Classes – One of my goals in 2018 is to start a school online. And now, I’m glad to report that before the 1Q18 is up, I now offer 4 classes online in the realms of:

In two of the four classes, I include one on one time–so after you complete a course, we can chat about your unique situation and career goals.

5. One on one – As much as I’d love to work with everyone one on one who hits me up as a coach, I just can’t do it any more for free. So, I went ahead and put some blocks of time rates on my website store – I’m always happy to provide insights when people are ready to acknowledge that coaching takes time – our most precious and finite asset. I even dropped in a 15-minute option this year for those who just have that “quick” one question brain picking need. As a student, I pay big bucks for advice from coaches and experts, and they’ve coached me to stop giving the goodies away for free. (Oh, and I’ll be doing mentoring sessions one on one at SXSW 2018 too. I hope to see you there!)

6. Speaking gigs – Unfortunately, I’ve had to turn down a couple of these already, because they didn’t fit into the topic buckets I’m focused on for 1Q18 thus far, but the topics I DO like and want to discuss are:

  • single women entrepreneurs,
  • big data and privacy,
  • podcasting,
  • STEM education and
  • social media.

If you’re shopping for a speaker in these arenas, let’s talk.

7. On demand Trackers – Bringing back the trackers for pharmacy meetings, women’s leadership programs, healthcare certifications, The Know Thyself Kit, and Who’s At the Helm of US Healthcare in 2018. Of course, they’re randomly available for free to my newsletter subscribers (you can sign up here), or they are available on demand at the Instant Download store.

8. Other – Ah, the infamous ‘other’ category. I can’t resist. If you want me to teach a class, write a movie script, or record a rap, or do something completely off the wall, I’m certainly open to it if the message fits my jams. If not, it’s all good – but if my life has taught me anything in 2017, it is to be a little more open to new ideas. So, dear Universe, here’s your odd ball category for your consideration. Shoot me an email with your off the wall idea.

Regardless of my own fate in 2018, I hope that your 2018 is great. Consider writing down a list of favorite ways you like to work, then share – because you never know who could be listening, and dying to work with you. My list above is not all inclusive, but I like that it is/are starting points.

What are yours?