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Alexa…Fetch Me the Wild Wild West

Question: The final frontier – the new wild wild west – what is it?

Answer: real estate on Alexa and Google Home, in my opinion.

Getting real estate on the home home activated voice-controlled smart speaker is the new land rush. If you ask Alexa for toilet paper, for example, which brand will she pick? If you’re asking to play a particular podcast, which one? If you’re asking for music, will your favorite band be there?

Companies need to figure out how to be on the list and the top of the list on these devices.

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