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Posts Tagged ‘get a podcast to broadcast from your pharmacy trade show booth’

HIMSS17 – You’re Doing it Right

Tuesday, February 21st, 2017
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Yours truly, along with founder of the #pinksocks movement, @Nickisnpdx (L), and Joe Lavelle of Intrepid Healthcare (R).

Well, I’ve tried to absorb as much knowledge as I can before my head explodes at #HIMSS17 this week. It’s been a BLAST talking to so many rockstars of HIT and healthcare that I’m starstruck!

One of the coolest new methods of learning for me at the meeting was actually co-hosting at Intrepid Healthcare’s #JoinTheConversation podcast desk at Experian Health with Joe Lavelle in place of Todd Eury as a co-host of the Pharmacy Podcast for a few of the episodes.  I even had a slip in the NCPDP session where I created a new word (adjudification = faster adjudication of healthcare claims. You’re welcome.)

What I also realized in that the harmless invite of asking people I’d only worked with on the phone or via Skype in the past to the booth was that it really boosted traffic for the space.  So much so that it would be wise for orgs going to large scale meetings in the future would benefit from having live podcasting from their booths.  Just saying!

If you need help with this at your next big pharmacy meeting booth, I’m certain that Todd Eury would be happy to help you out, or in the broader healthcare community, Joe would.  Either org is great, and podcasting is where all the cool action is these days…just ask me and my new pink socks.

The other thing HIMSS did really well was having a social media team of ambassadors - I think EVERY trade show (inside or outside of pharmacy) should have one. These are digital influencers that can spread the halo of all the awesome things happening at your conference online through social portals.  And let’s face it – who better to spread the word on a conference than those who would be at the conference anyway, speaking at the conference, and being the awesome thought leaders that they always are?  And, I’ll go critical on my first profession for a moment: we don’t have enough social media ambassadors in pharmacy. For whatever reason – we need more pharmacists tweeting, Facebook live-ing, Periscoping, Pinning, you name it. (And HIMSS, if you need a pharmacist for 18 into social media – I’d be happy to help!)

These are the items I will definitely retain from #HIMSS17.