Question: What do the following businesses share in common?
Answer: They were each included in my entrepreneurship lecture today at Butler COPHS.
In the construct of social business (having business that figures out there’s more to life than just profit), I talked about GoodGuide (as a company that does nothing but rate other companies on social and community impact), TOMS shoes (about the One for OneTM program (while subtly extolling my underground secret crush on Blake Mycoskie), Cupcake (as a company that gives parties back to deserving groups, and educating on good nutrition habits) and lastly lilly lane flowers – who only purchases flowers if they’re already under contract (hence, no waste, and green).
K Sherrie and lilly lane also came in at giving true, honest to goodness Butler University college graduates out there in the real world, running real businesses (one as a COPHS grad, the other as a LAS grad). They were also in the last book with Cupcake.
All I can say is: WOW! Every year I give my students an entrepreneur quiz to find out who in the class might truly have the impetus to start a business–and this year, I was pleasantly surprised (OK, shocked) to see all the paws that went up when I asked about the highest category for likelihood of entrepreneurship. That. Is. Awesome!
Here’s why: our country is going save itself by getting back to that scrappy, boot-strapping entrepreneurial passion that we once had. And by watching my students today, I was feeling a little more at ease (i.e. less desperate) about the fate of this country in the years to come.
We’ve got those willing – now we just need to educate them and enable them to become the very best entrepreneurs they can be. I’m glad to feel not-quite-so-desperate about this country after today’s lecture. Maybe we’re not so desperate after all.
(And Blake – if you’re reading this, I also showed the students this video about a one day without shoes, coming up April 5, 2011 as you know. Hopefully they will go without for the day!)