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Posts Tagged ‘pharmacy podcast’

Podcasting, in 5 Minutes or Less

Tuesday, August 1st, 2017

Screen Shot 2017-08-01 at 8.42.45 PMWhen @AmyStark wanted me to talk about podcasting in a 5 minute talk at #SMDames17 (that happened today, as a matter of fact), I must admit that even I was a little intimidated to drink from this firehose in 300 seconds. There’s a steep learning curve to podcasting, and I’m still learning myself.

So, I wanted to share a little more about the “Podcasting Hierarchy” I flashed at the audience for 5 minutes today, and share a little more with you, the fab 13, on where you can go to dig a little deeper (or climb a little higher?) into the world of podcasting, if you’re so inclined.

I laid this out via Maslow. Let’s begin with the basics at the bottom. If you’ve never listened to a podcast before, take out your smartphone, head to iTunes or wherever you buy apps and look for Stitcher. Download it. Then start picking out podcasts you like. If you don’t have a smartphone, use a desktop player, like ShortOrange.  Right now, I’m personally listening to a lot of EOFire, BizChix Podcast, The Ask GaryVee Show, Tim Ferriss, James Altucher, and of course, the Pharmacy Podcast. Find stuff you’re interested in and step into the world of podcasting by listening.

Maybe you listen – and you have your favorites. Great! The next step is…if you’re building a business or brand, to ask yourself: does your ideal customer or Avatar listen to podcasts? Do your competitors have podcasts? An episode I like of EOFire has a link on defining your ideal customer or Avatar. Personally, I’ve noticed that while my target market for many of my books tend to be women, more men than women listen to podcasts. I don’t really know why that is, either, but realize your ideal customer, then ask if they listen to podcasts, OR could YOU be the FIRST podcast in your space?

Next up – try pitching to be a guest on your favorite podcast that fits your brand. I’ve personally not been good about this – I’m a little more focused on getting great guests on my segment of the Pharmacy Podcast. But, if you’re a rabid fan of a podcast in particular and it fits you and your jam, then why not pitch to them? You can try on the podcasting concept on someone else’s show, before you get heavily invested.  Another way to test the waters low stakes is try the free app Anchor.  You can record little audio snippets and updates with this app, then post it online at your other social media portals. It is, methinks, ephemeral now – I think the anchor clips (or waves as they call them) go away after 24 hours.

Let’s say you’re hooked. Great! Next up, you’re going to need to learn the mechanicals of a podcast, and frankly – this is the steepest part of the learning curve. It’s also where you need to spend the most time getting educated and understanding your why – why do you really want to start a podcast? What’s the goal or outcome? It’s where I’m still learning – and that’s also the technical aspects of recording, editing and hosting a podcast. One of my favorite places to learn is She Podcasts, a closed Facebook group of women podcasters. I’m lucky, in that on the Pharmacy Podcast, I don’t do my editing – we have a founder/wizard in Todd Eury who does that. All I use is a magical microphone, my MacBook Pro, Skype and a call recording software for my computer. You could use Garage Band, or maybe even quicktime.

See, I’m still learning here.

If you have multiple parties speaking live in the same place and not using Skype, you should also have a mixer. Then you need to use Audition or Garage Band to edit the podcast, add the jingle/intro, and any audio jingle outtros. Also, it’s nice to get the “uhms” cleaned up throughout the recording. This is where I’m still lost – and I’m still trying to learn more about the editing process.

Last but not least, at the top of the podcasting hierarchy (at least technically speaking) is getting a host for your podcast. I don’t mean emcee here either. I mean, you can’t just throw your podcast onto your WordPress site – it needs to be hosted by a site built for the bigger bandwidth necessary to stream and listen to podcasts. We use Libsyn at the Pharmacy Podcast, but you’ll see in my slide above that there are several choices for podcasting hosts. I’m not even going to go there when it comes to getting registered and the podcast on iTunes…that alone could take hours. Even simple stuff, like the right podcast art thumbnail for iTunes is a science in and of itself.

The peak or summit of this hierarchy is honestly creating a sustainable podcast. There are costs associated with equipment, jingles, hosting and the most precious resource of all – your time. It takes a long, long time to make a podcast profitable with advertising revenue and/or helping you drive your business.  Massive time vacuum.

So, this post was a little longer than 5 minutes for me to write. But I wanted to leave a digital leave behind for more on this podcasting magic, because it really has been magic for me. I’m grateful to the Pharmacy Podcast for the opportunity to co-host, and glad to help the women in our audience today at #SMDames17 think about another channel for themselves and their businesses to consider….

 

How to Work with Me on the Pharmacy Podcast

Friday, May 26th, 2017

I keep getting asked how to work together on the Pharmacy Podcast. I’m focused on career development, so I put together a slideshare on a few of the ‘buckets’ of work I’m doing this year and in 2016 to help those discern if we can work together. Enjoy!

Pharmacy Podcast – Career Development – Co-Host Dr. Erin L. Albert from Erin L. Albert, MBA, PharmD, JD, PAHM

2016 & 2017 Podcasts on Pharmacy Career Development – An Update

Monday, May 22nd, 2017

This is about to be a long post, but I wanted to put, in one place, all the 2016 & 2017 Pharmacy Podcast Shows for the fab 13, AND for your listening pleasure! And I moved it up, since it was starting to get buried in the blog.

If you’re a pharmacist or leader in healthcare, IT, pharmacy practice and/or elsewhere, the following episodes will be of benefit to you.  And to all the guests during the year on the podcast, a SINCERE THANKS for helping us reach over 63,000 listeners and for sharing the pharmacy healthcare love!

The First and Annual Women’s Leadership in Pharmacy Panel at #RBC2017 from Cardinal Health

NABP and the .pharmacy Initiative: Deterring Rogue Online #FakePharmacies

Part 3 of our Conversation with Former DEA – Joseph T. Rannazzisi

Breaking Into the Pharmaceutical Industry: PharmDs – A Chat on the BCMAS Certification

DEA Part 2: Our Chat with Joseph T. Rannazzisi, cont.

A Chat with Co-Founder of GoodRx, Doug Hirsch

Career Development: Working for DEA

For the Class of 2017: Congratulations!

Manbassadors: Sponsors for Women in Healthcare

57 Cool Jobs for Pharmacists

SXSW 2017 – A Recap

InfoSAGE: Healthcare Informatics Leader Dr. Charles Safran

5 Steps to Manage Through a Career Crisis

HIMSS 17 Post Show

HIMSS 17 Pre Show

A Valentine for Women, Gender Parity and Leadership in Healthcare:

The Future of Work in Pharmacy & Healthcare Part I – With Special Guest, Jacob Morgan:

The Future of Pharmacy Work – Part II

Certifications for Pharmacists – Another Way to Enhance Your Pharmacy Career:

What is a Medical Science Liaison?:

7 Steps to a Super 2017:

“Men”toring Women – Why it is critical for Men to Mentor Women

Merry Midyear – 4 part miniseries coming to the podcast with Dr. Lauren Steinbach hi-jacking the mic:

5 Roads into Loving your retail pharmacy career – 5 part series:

The American Society for Pharmacy Law – an Intro with Aaron Moore:

5 Part series on the 5 Roads out of Retail Pharmacy:

Pharmacy as a Third Space – Tisane Pharmacy (NYC):

Disruptive Women in HIT – Mandi Bishop:

How to get more Leadership in Pharmacy – Alan Spies:

BU Well: A Student-Driven Multimedia Publication – Anne Leighty:

Unusual Career Paths in Pharmacy – Shaun Young of Ardina:

Feeling the Burn…Out – How to manage burnout in pharmacy:

Writing to Enhance Your Pharmacy Career – Dr. Elaine Voci

Maximizing Medical and Pharmacy Meetings – Kristin Eilenberg of Lodestone Insights:

Pharmacy + Law = A Roundup on the Career Combo

Sunday, May 14th, 2017

pharmacylawI often get asked about the pharmacist and law/attorney career dynamic duo….so I wanted to put all the stuff I refer peeps to in one post again.  Here we go!

Life Science Lawyer – the book.

American Society for Pharmacy Law – and the podcast on it from pharmacy podcast.  There’s also the pharmacy law podcast at Pharmacy Podcast.

Law School: A Few Short & Plain Statements – book on the warping of my own brain during law school, after pharmacy school.

Career Alternatives for Pharmacy & the Law – linkedin post.

57 Cool Jobs for Pharmacists – some of the pharmacy law gigs intersect with this post.

Indiana General Assembly pharmacy and healthcare law roundup – for 2017.

Going back to law school after pharmacy school is also addressed in 46 Doses of Advice.

2Q17: What’s Coming Up

Friday, March 31st, 2017

Screen Shot 2017-03-21 at 7.06.15 PM2Q17 is here!

You know what that means….time for another top 10 list of items I’m focused on for the second quarter of 2017.

Here we go:

Books – More than 1 bullet here.

1. SWE3 should be done soon – the 5 year anniversary third edition of Single. Women. Entrepreneurs. If you’re a ‘trep (man or woman), please take this quick survey.

2. Last, starting to FINALLY crank on #STEMPrincess4!

3. Launching the S(He) Said Guide to Mentoring – book signings and a tour – awesome!

4. HBA Indiana – we continue to grow HBA IN with events in April, May and June – a huge signature event with Jennifer Cook of WOTY 2016 fame coming into Indy at Roche, (which was a total door buster!) followed by the start of our mentoring program kickoff on 4/27, followed by a networking event in May, and a huge manbassador panel discussion event in June for women in healthcare. HIT is still on our radar screen too.  Also, helping to set up a first ever, ‘we’ve never done this before’ type of event for HBA Indiana coming in September – hold on to your hats – this one will be wild!

5. Pharmacy Podcast – This quarter, I want to dig into informatics as a career track for pharmacists, as well as a few other arenas for pharmacist differentiation. HIMSS17 was a hit 1Q.

6. Meetings – LOVED what we did at HIMSS17 with the Pharmacy Podcast. We’re taking the Pharmacy Podcast back on the road for Cardinal Health RBC in San Antonio this summer!

7. I’ll be precepting pharmacy students again this quarter – for the following academic year – yippie! And great projects for them to work on…

8. Said yes to judging at the 2017 Reimagine Education Awards.

9. Attending #BlogHer17….this conference has been on my radar for years now – finally can make it happen.

10. Getting a year older this quarter – happy birthday to me. #Forever29.

Upcoming Sightings and Stuff I Love to Promote:

5/5/17 – Milwaukee book signings for, The S(He) Says Guide to Mentoring with Dr. David Borst and yours truly. http://tinyurl.com/SHeMentors  

5/18/17 – 5-7:30  PM – HBA IN’s Nothing But Networking, SunKing Brewing, Fishers: http://tinyurl.com/NBN1HBA

6/13/17 - 5:30-8:15 PM – HBA IN’s “Manbassadors” Event: Getting More Women Sponsors – Barnes & Thornburg – http://tinyurl.com/ManbassadorHBA - WARNING: This one will sell out–grab tickets STAT!

7/26/17 – 5:30-8 PM – Nothing but Networking with HBA IN and Women & Hi Tech – Eskenazi Rooftop Garden, Indy – mark your calendars!

7/26/17 – 7/29/17 – The Pharmacy Podcast is heading to the Cardinal Health Regional Business Conference in San Antonio! http://rbc.cardinalhealth.com

8/1/17 - #SMDames17 is in the house! https://www.facebook.com/SocialMediaDames/

9/29/17 – 10 AM-3 PM- #HealthCarDev Unconference – Miles Printing/Harding Poorman – Registration this summer – mark your calendars!

Have a MERRY 2Q17!

 

HIMSS17 – You’re Doing it Right

Tuesday, February 21st, 2017
Screen Shot 2017-02-21 at 11.18.12 AM

Yours truly, along with founder of the #pinksocks movement, @Nickisnpdx (L), and Joe Lavelle of Intrepid Healthcare (R).

Well, I’ve tried to absorb as much knowledge as I can before my head explodes at #HIMSS17 this week. It’s been a BLAST talking to so many rockstars of HIT and healthcare that I’m starstruck!

One of the coolest new methods of learning for me at the meeting was actually co-hosting at Intrepid Healthcare’s #JoinTheConversation podcast desk at Experian Health with Joe Lavelle in place of Todd Eury as a co-host of the Pharmacy Podcast for a few of the episodes.  I even had a slip in the NCPDP session where I created a new word (adjudification = faster adjudication of healthcare claims. You’re welcome.)

What I also realized in that the harmless invite of asking people I’d only worked with on the phone or via Skype in the past to the booth was that it really boosted traffic for the space.  So much so that it would be wise for orgs going to large scale meetings in the future would benefit from having live podcasting from their booths.  Just saying!

If you need help with this at your next big pharmacy meeting booth, I’m certain that Todd Eury would be happy to help you out, or in the broader healthcare community, Joe would.  Either org is great, and podcasting is where all the cool action is these days…just ask me and my new pink socks.

The other thing HIMSS did really well was having a social media team of ambassadors - I think EVERY trade show (inside or outside of pharmacy) should have one. These are digital influencers that can spread the halo of all the awesome things happening at your conference online through social portals.  And let’s face it – who better to spread the word on a conference than those who would be at the conference anyway, speaking at the conference, and being the awesome thought leaders that they always are?  And, I’ll go critical on my first profession for a moment: we don’t have enough social media ambassadors in pharmacy. For whatever reason – we need more pharmacists tweeting, Facebook live-ing, Periscoping, Pinning, you name it. (And HIMSS, if you need a pharmacist for 18 into social media – I’d be happy to help!)

These are the items I will definitely retain from #HIMSS17.

#HIMSS17 by HERS

Thursday, February 16th, 2017

I’ve got my hat, my puppets and my #HIMSSVirgin T shirt packed!  See you next week at HIMSS, and thanks to Mandi Bishop and Kristin Eilenberg for helping me understand what I need to do in advance of this monster meeting! (And thanks Todd, for letting me record this show!)

Happy Valentine’s Day

Tuesday, February 14th, 2017

6stepsgenderparityvalentineshowValentine’s Day: admittedly, never my favorite holiday. How mass beheadings led to a day full of hearts, flowers and chocolate is beyond me.

Maybe love really is a battlefield.

Anyway, my valentine to the universe this year is a little different. It’s in podcast form, sparked by a post I wrote over at LinkedIn a few weeks ago during the women’s march.

I can’t think of a better gift to get all of us this year: a little more peace and equity.  A little less bloodshed & battlefields.

Have a great holiday!

This Tiny Blog’s Media Kit

Saturday, January 7th, 2017

I’ve been quiet – I know. I’m over here trying to get my 2017 groove on.  But the first week was full of challenges.

Anyway, several people have asked me for a list of my services now, so I thought it was time to put together a one sheet media kit on my wares.  It is now here:

ErinAlbert.com Media Kit – 2017 from Erin L. Albert, MBA, PharmD, JD, PAHM
I’m still over here working hard to help out my fellow and lady pharmacy and healthcare career kind through various channels and by various means.  One way that I’m working on right now is the spring mastermind class, which you can query by completing this form. And this may be the only mastermind I run in 2017, because I’ve got a few books and other projects to crank out, in addition to awesome gigs and conferences to attend (like HIMSS, and SXSW this quarter).
Regardless, I love helping healthcare professionals re-think their career development.  After all, we are now working and living in an economy where the employers don’t care about your career development.  Only you have the power to make your career go vrooommmmm…..so what are you waiting for?
Let’s work together!
Happy 2017.

Pharmacy Podcastastic

Friday, December 9th, 2016

screen-shot-2016-12-09-at-12-19-44-pmNot going to lie – this just made my day!  Thanks to Todd Eury and his crew over at the Pharmacy Podcast for this tremendous honor in 2016!  Most of all, I hope my colleagues in pharmacy found it helpful.

If you’ve got more you want to discuss on #pharmacy career development in 2017 – hit me with it and let’s keep on rocking out there!!!