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Posts Tagged ‘Reality Check’

The Year of Reality, Part Deux

Sunday, January 18th, 2009

As I previously blogged, I think 2009 is going to be the year of reality.  Because of the economic mess we are in globally, along with people needing the basics – like jobs and money for mortgage payments, I think we are all going to need to consider cutting to the chase this year and get straight to reality.

Total case in point is Guy Kawasaki’s latest, Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition.  This handy dandy book rocks, because 1. it holds summaries and interviews from some of the best writers in business and management today, 2. it doesn’t really have any hi-mumbo-jumbo theoretical horse hockey…it holds simple, yet elegant ideas on how to cut through the BS in business, and 3. my favorite part: Kawasaki defends the good old fashioned book.  No need to boot it up, just open it and let ‘r rip!

Alright, back to the law books…promise!