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Posts Tagged ‘Snappening’

Introducing…The Inaugural #STEMPrincess Advisory Board!

Thursday, June 30th, 2016

Screen Shot 2016-06-29 at 10.43.48 PM


Inaugural #STEMPrincess Project Advisory Board Announced by Pharm, LLC

INDIANAPOLIS – June 30, 2016 – Pharm, LLC created a new national advisory board for its book series and movement to encourage more girls to choose STEM/STEAMED* careers under the #STEMPrincess book trilogy project.

The advisory board is comprised of 9 women in STEM careers, or leadership positions from the US to ensure the #STEMPrincess educational events, resources and programs are ‘edutaining’ and compelling for the next generation of girls choosing to pursue STEM careers.  The 9 advisory board members include:

Mandi Bishop – Firebrand, Social Entrepreneur, Women-in-Healthcare & Health IT Evangelist– Jacksonville, FL

Holly M. Davis – Executive Director, Center for Women and Democracy – Seattle, WA

Kristin Eilenberg – CEO, Lodestone Insights – Indianapolis, IN

Christi Garcia – Sales and Business Development Manager, E-gineering, LLC – Indianapolis, IN

Crystal Grave – Founder, President and CEO, Snappening – Indianapolis, IN

NaShara Mitchell – Founder, Studio B – Indianapolis, IN

Shelley Myers – VP, Consumer Health & Wellness, Fuzion – Carmel, IN

Tasha Phelps – President & CEO, Phelco Technologies – Indianapolis, IN and Independent Candidate, Indiana State Senate – District 30

Jennifer Ruby, Esq. – Attorney-Owner, Ruby Law and Founder, Finances 101 for Young  Professionals – Indianapolis, IN

Heather Torlina Hatcher – Biologist, research scientist, and STEM educator – Fishers, IN

“I have been humbled by this tremendous cadre of women who are already in STEM and said yes—to champion STEM education for girls with the #STEMPrincess project nationally,” commented Erin Albert, CEO at Pharm, LLC, STEM academician and author of The Amazing Adventures of the Princesses from Planet STEM children’s book series.

“These women all want the STEM Princess movement out into the wider world in different, meaningful ways to in turn spark a new generation of women in STEM.  We know from the research that women in STEM are paid closer to parity with men, and have higher wage earnings. I’m excited to have this group of women already living the STEM dream help spread the broader message: that girls CAN be STEM superstars!”


About The Amazing Adventures of the Princesses from Planet STEM: This children’s book series for girls and boys ages 5-9 is currently a story book (book 1), a hands-on activity book (2), and a coloring book (3).  The series is available online for sale at the author’s website:  More on the author at:

About Pharm, LLC: A service consulting think tank to healthcare, life sciences and pharmacy professionals, Pharm LLC educates on career development pathways through books, courses and articles to inform. Contact:

Beyond the press release – these women are all going to kick my dupa into gear on my STEM Princess dream – which is to get 50% gender parity in all corners of STEM.  Let’s do this, ladies!!!!

The Big Idea: Crowdfunding 101

Thursday, March 5th, 2015

Kickstarter win on left, loss on right

Forgive me for not posting much this week.  It’s literally been March Madness around here.  Spring break at the day job is next week, and I’m heading to ASAE’s Great Ideas Conference for a couple of days – so I’m trying to plan ahead instead of suffering from the post-meeting blues when I return to the office after Orlando next week.  I’ve never been to an ASAE meeting before, so I’m pumped.

So, a while ago, the people over at Launch Fishers asked me to think about ways to support more women entrepreneurs in the community, I thought of this panel discussion. Today, they posted the event registration site for the 3/31 March madness program we’re having called Crowdfunding 101.  I’ve seen some other crowdfunding training locally, but rarely if at all with entrepreneurs who have actually EXECUTED a crowdfunding campaign or two.  Luckily, I know a few women entrepreneurs locally who have done this, including myself, and:

Now, I’m eager to learn more about successful crowdfunding at this event myself.  I’m batting 50% right now in this arena – my peeps successfully funded one project on Kickstarter, and I failed epically at a second campaign for the second STEM Princess book, (which I’m working on now anyway).  Happily, I get to ask the questions of the panelist, and ask away I will…

It’s been documented that raising VC and Angel funding is next to impossible for women business owners (because, candidly, it’s still a boys’ club).  BUT, women actually have been more successful than men in crowdfunding money at Kickstarter and Indiegogo – yay!  Funding is the one thing that’s holding a lot of women business owners back from growing their businesses in big ways.

So, I hope if nothing else, you’d consider funding a woman owned business with a cool project over at Kickstarter or Indiegogo (and it had better be more significant than potato salad–I’m not even going to link to that campaign)…or better yet, come to this event and learn how to successfully crowdfund your own campaign–and stretch your knowledge a bit further in terms of financial independence.

That’s March Madness that I can get behind…!

The Train To Awesometown Really Does Go Through Suckville–ALL ABOARD!

Sunday, November 17th, 2013

To the fab 13 regular readers of my tiny little blog – you already heard me say this, but I said it again today in our local paper - that the train to Awesometown really does go through Suckville.  That is, (especially for my sisters out there on this one), we have to embrace sucking at everything before we master it.  Rarely, if ever, do we naturally become excellent at something without a lot of hard work and dedication to whatever it is we truly want to master right out of the gate.

And, while I’m no grande dame at social media, it’s an excellent example of a tour through to Awesometown that’s happening next week, between myself (a social media neophyte) and some sisters of Indiana REALLY rocking social media as part of #SMDames13!  I’m REALLY pumped about this event, because I think it will help ALL women of Indiana start sharing their stories on (somewhat intimidating) social media channels moving forward.  And when women in a state only make between 59-64 cents of what men make per dollar, the only way we’re going to get closer to closing the pay gap is by showing women what other women are already rocking, and how to get there.

That being said, I certainly did NOT create #SMDames13 solo – it was put together by many amazing women and sponsors locally – including my partner in crime on this event, Ms. Amy Stark of Stark ReAlity Check, and our awesome advisory council full of women already doing a bajillion things, including rocking social media – Tiffany Benedict Berkson of Historic Indianapolis, Crystal Grave of Snappening, Dana M. Nelson, a rockstar and educator in social media, and Lorraine Ball of Roundpeg.

Next, our sponsors who also helped us make this event possible–we could NOT have done this without you!

Stark ReAlity Check - Amy’s amazing company, of course!
Miles Printing on Plastics – a Certified Woman Owned Business Enterprise with the city of Indianapolis AND the state of Indiana!
Inside Indiana Business with Gerry Dick – who continues to be PRO women in the state of Indiana!
Jacquie’s Gourmet Catering – who will be sharing her own story on immigrating to the US at our event!
Just Pop In – sharing with our dames popcorn flavored with Hoosier Mama’s Bloody Mary Mix!
Ever Film Productions
Faith Blackwell Photography
U-Relish Farm
Indy Boomer Magazine and
Real Scene TV
Ruby Law

Last, but certainly not least – I have to thank the 50+ women who dared to sign up for this inaugural event.  Our 18 speakers will be awesome, but we couldn’t have started this shindig without our brave audience.  (We are, by the way, on a waitlist for tickets – but we are dedicated to having a full house and will move women up on this list should anyone cancel…)

The holidays are launching even more special than ever this year – because we’re hosting this event next Thursday.  I can’t think of a better time to have this event as well – I’m so grateful that all these amazing people are willing to step up and help the women of Indiana share their stories with the universe.  THANKS TO ALL – and see you 11/21/13!