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Posts Tagged ‘value of social capital’

Ecosystems, Tribes, and the $948 Enigma

Wednesday, February 23rd, 2011

Right now, I’m typing in bed with 3 things on top of me.  Before you get too excited, they are: 1. my laptop (obviously), 2. the new book I traded with Guy Kawasai for my new book, (his book is: Enchantment: The Art of Changing Hearts, Minds, and Actions, and my cat, Bob (it’s the only time of day he gets even remotely ‘snuggly’.)

But I just read Guy’s passage on Building an Ecosystem in his book, and how someone who read his book only thought that concept applied to big companies.  And, every time I hear ecosystem, I think of Seth Godin and his concept of ‘Tribes’.

This then leads me to the $948 engima I had earlier today.  Yesterday, I was explaining to an advisory group about the study I previously read about and posted at this very blog about the MIT/IBM study, where they researched IBM employees and found those who had larger social networks outside of IBM actually brought a lot more value to the company.  They even quantified it.  Each outsider that an IBM employee knew was valued at $948 to the company.  I love that data, but couldn’t recall where I read it.  So, of course I reached out to my network and got the answer to my question!  The Bloomberg post explains the study.  (And of course, I was wrong and posted $984 last time, but what’s a few dollars among friends?)

Ecosystems or Tribes – whatever you wish to call them–I hope you’re trying your best to build them.  We all need a good ecosystem around us, dollars and cents tied to it, or not. The bottom line is that we’re all in this together.  What happens in Libya really does have an effect on us.  What happens in Wisconsin also can happen in Indiana.  And most importantly, we become who we surround ourselves with.  So choose your ecosystem…wisely!